UK based travel site Culture Trip wanted to make a splash with their first big event on American soil. We worked closely to produce a multi-day takeover of the famed Austin Motel, right in the heart of the SXSW action. Themed ‘SOHO in SOCO’, Culture Trip would be premiering a short film celebrating three international SoHo neighborhoods, in Hong Kong, London, and NYC, and it was my job to bring this to life at the Austin Motel. Working with the team at Culture Trip, we created a large wheat paste wall, graphic wraps and a variety of touch points from scooters to postcards to neon signage. My team and I also brought in a variety of vendors and entertainers for multiple events and quick turn-overs throughout the week.