Equinox Equifit
Creating an all new onboarding experience for Equinox
Role UX & Design
Company Fake Love for Equinox
Collaborators Aline Ridolfi, Kurt Higgins, Joshue Ott
Equinox approached our team to help design an all-new digital hybrid experience that would elevate their new member onboarding. Using the inputs provided by the proprietary InBody health scanner, my team designed a multi-screen, interactive analysis that added layers of discovery and meaning to information that previously existed as a single print out. Requiring deep dives into user experience, multi screen interface design and strategy, we created a gamefied and interactive onboarding that also helped trainers find opportunities to connect with and demonstrate their value to new members.
After designing a user experience flow, I worked closely with the Equinox team to design an elegant and exciting interface for both the three panel guest experience as well as the trainer’s iPad control panel. This included many dynamic charts and data outputs, as well as a unifying circular motif that subtly guided the guests through the process.
In addition to the InBody measurement tool, trainers had the opprotunity to test their guest’s grip strength. To motivate guests, I created a selection of gameplay experiences that would encourage them to achieve to achieve their highest grip-strength rating.
As a takeaway from the experience, I created a sizzle reel that would automatically be populated with the guest’s photo and information. These were sent as a fast follow and shareable takeaway for the guests after they completed their Equifit onboarding experience.
