Origins Challenge
Bringing the energy of Origins Ginzing to Herald Square
Role Art direction, Strategy & Design
Company Fake Love for Origins
Collaborators Aline Ridolfi, Joshue Ott
Origins came to us to help celebrate the relaunch of their Ginzing moisturizer, newly reformulated to last over 72 hours. I designed a multi-function space that celebrated good energy - from the interactive LED backdrop to the energy gathering floor to the activity vignettes throughout the park. Integrating digital screens, custom fabricated elements and lush florals, the installation spoke directly to the bright and fresh spirit of the Origins brand.
To encourage participation in the event, we created a system to track participants energy levels. For each minute on the move Origins would plant one tree - a goal we reached before our 72 hours of activity was complete! I worked closely with the team at Origins to develop a landing page and tracking system to track and celebrate this achievement.